Case No: 1

An MNC in the FMCG sector was intending to enter a certain regional market with another variant of one of their products, in a particular segment.

They wanted us to study the established competitors in these markets to determine their individual areas of strength and the reason why their products commanded such loyalty.

We systematically studied all the business activities of these regional competitors from the sourcing of material, it’s production including some components on an outsourced basis, to the various channel and methods of distribution and stocking, the relation with the channel partners, the promotional support, the pricing model and ultimately the method of retaining customer loyalty.

Case No: 2

An Indian Pharmaceutical Company, in the OTC sector, was having problems of succession because of which their products that otherwise had a very strong traditional following began to falter in the market. The company was vacillating between selling and continuing.

They wanted us to advice them on the course to be adopted and re-tool their strategy as needed.

In a one-on-one session we first addressed the issue of succession and then helped the company consolidate and simultaneously go in for expansion.